Amazon’s Drones for Speed Delivery To Customers
I have to hand it to Amazon, the undisputed king of eCommerce, showed great innovation here. Using what’s already a popular technology (drones) to achieve one of their top objectives —get its products to the customers fast & efficiently. Getting the host of the popular UK program “Top Gear” was clever of the producers to pull-off as he introduces & explains how drones will deliver your items right to your door literally within 30 minutes. I think it was a dash of brilliance in branding by electing to include “Prime” in its name as PrimeAir. Remember Optimus Prime, the leader of the fabled Autobots from the Transformers, anyone think this is a coincidence? (for those unfamiliar with the popular 80’s animated TV show, it’s about artificially intelligent alien beings which disguises as planes & automobiles).